Food safety is something we all care about, but it can be easy to assume the consumer knows what to do once produce leaves the farmgate. The reality is that clear, simple messaging on packaging can make a difference. It helps shoppers handle product correctly, builds trust in the brand, can reduce avoidable waste, reduces the likelihood of complaints escalating, and can lower the risk of a product recall by encouraging correct handling at home.

For a lot of products, the bag is a direct line of communication between the grower and the consumer. A short instruction such as wash before use or cook before use can give consumers confidence and remove doubt.

Why washing messages matter
In our industry, product, particularly green vegetables, are grown in natural environments where soil and naturally occurring bacteria can be present. Even with good on farm practices, produce can still pick up small amounts of dirt or residue during harvest and handling.

Clear washing instructions prompt consumers to rinse product properly and reduce the risk of foodborne illness. That protects the consumer, and it also protects the grower’s reputation.

The wording does not need to be complicated. What matters is that it is clear and easy to spot. If the product is not intended to be eaten without washing, say so plainly.

When cooking is the safer option
Some products are more commonly cooked, and for certain greens grown in open environments, a cooking instruction can add an extra layer of protection. Heat provides a final safety step by reducing surface bacteria. A simple line such as cook until wilted and steaming hot gives the consumer a clear end point.

Simple phrases that work
Consider including one of the following, depending on your product
and process:

• Pre washed and ready to eat
• Wash before use
• Cook before use

A quick checklist

• Keep messages short and consistent
• Make instructions easy to find, with good contrast and clear
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• Match the message to the product and the way it is typically eaten
• Avoid vague language that leaves room for interpretation

Clear food messaging is practical, it is proactive, and it is one more way we can strengthen trust in New Zealand grown produce.