I hope you have had a good start to the year!
Last year was another busy one for the MG Group. The fresh produce industry faced significant challenges, some of which remain as we step into 2025. Ongoing cost pressures, variable consumer demand, and high volumes of product in the market continue to test our industry. These challenges are not new - the fresh produce sector has experienced similar conditions many times before. History has shown that resilience, adaptability, and strong partnerships are key to overcoming them.
MG Group’s strategy remains focused on fostering a sustainable and resilient future for our growers and customers. As a cooperative, our success is built on strong relationships, and in times like these, collaboration is key. While the challenges are real, our ability to plan, communicate, and draw on our collective experience will determine how well we navigate them. This year, we remain committed to this approach, ensuring we continue to be the best option for efficiently and effectively getting our grower-suppliers’ fruit and vegetables to market while maintaining quality and continuity for our customers.
Another important aspect of our strategy is leveraging innovation and technology. The pace of change in this area is rapid, and we are committed to staying ahead of the curve. Whether through data-driven insights, improving supply chain efficiency, or modernising infrastructure, we are focused on investing in resources and technology that enhance productivity and future-proof the co-operative.
We are dedicated to fostering open communication to ensure the voices of all our key stakeholders are heard, especially our grower-suppliers. In addition to regular interaction with our teams across the country, this year we will continue to provide opportunities to share insights and feedback while connecting with others in the industry through reviews, regional grower meetings, and our grower education programme, Growing You.
Collaboration remains one of our greatest strengths, and we have consistently engaged with growers to discuss business information. This year, a particular focus is on taking those conversations further - working alongside growers to develop strategies that support their success.
As we move through 2025, we also know that challenges will arise. But, as we have done in the past, by working together we can navigate them and continue to progress positively.
Finally, I want to thank each of you for your continued support of the MG Group and the wider horticulture industry. Your hard work and passion are the driving forces behind our business and success. As we enter another year, I am optimistic about what we can achieve together.
® Together.Stronger.
Peter Hendry
CEO